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Hanan Al Sammak

Hanan Al Sammak

Hanan Al Sammak is one of the GCC’s most influential voices in leadership, wellbeing, and human transformation. An award-winning international keynote speaker, self-development trainer, and founder of HAC Consultancy, she has inspired and empowered more than 75,000 professionals, leaders, entrepreneurs, and executives across the region to unlock peak performance, cultivate resilience, and achieve lasting impact.

Recognized for her dynamic stage presence and transformative impact, Hanan combines cutting-edge leadership science, emotional intelligence, positive psychology, and advanced coaching methodologies to create profound, sustainable change in individuals and organizations. Her expertise spans leadership development, communication mastery, mental wellbeing, self-leadership, and emotional empowerment-making her one of the most sought-after speakers, trainers, and executive coaches in the Middle East.

Having trained and coached more than 75,000 employees, managers, entrepreneurs, and executives, Hanan delivers transformative keynote speeches, executive coaching, and high-impact corporate training programs that drive meaningful and lasting change. By integrating leadership science, positive psychology, NLP, hypnotherapy, and transformational coaching methodologies, she empowers individuals and organizations to elevate performance, strengthen resilience, and achieve measurable results.

Hanan has been invited to speak and deliver training for some of the region’s most respected organizations and global platforms, including Abu Dhabi Finance Week, TEDx, Google, Dubai Police, ADNOC, the Ministry of Interior, the Ministry of Presidential Affairs, DEWA, SEHA, Nawah, the Museum of the Future, Qudwa Forum, Majid Al Futtaim, First Abu Dhabi Bank, the Artificial Lift Forum in Oman, COP28, the Abu Dhabi Economic Forum, and many other leading public and private sector institutions

Published

Author

Hanan established herself as a renowned self-help and wellness author in the GCC through the publication of her first self-help book, “HayaTech” in 2016 at the Abu Dhabi International Book Fair. Her book sold over 5000 copies in just five months, garnering a lot of recognition for tastefully handling and instilling the concept of positive thinking and finding success among the readers. Her second book ‘The Sip of Happiness’ was published in 2018, at the Abu Dhabi International Book Fair and discusses 10 inspirational values that promote happiness and productivity in personal and professional life. In 2019, Hanan published her third book- the ‘Peace Handbook’- once again at the Abu Dhabi International Book, which promotes her unique take on emotional intelligence and mental health.

Hanan's Journey

A timeline of passion, growth & purpose

The Foundation - AUD Graduation
2013

The Foundation

Marketing Corporate UAE

Hanan graduated from The American University in Dubai as a marketing major in 2013, following which she worked in the corporate sector for three years. Her expertise in communication, sales, management, and marketing, combined with the experience of participating in hundreds of community initiatives, cultural seminars as the official spokesperson and the voice of society, Hanan received many certificates of appreciation and honor in Governmental Corporate Exhibitions in the UAE.

The Awakening - Positive Psychology
Discovery

The Awakening

Positive Psychology Harvard

A life-long learner, Hanan found time to travel, educate herself and learn from her favorite experts in the field of Positive Psychology even while she was employed. She is often quoted to be inspired by the research, insights, and teachings of Dr. Barbra Fredrickson, Dr. Martin Saligman, and Shawn Achor. Realizing her passion for people and human development, Hanan obtained her Diploma in Positive Psychology with Tal Ben-Shahar, professor of the most sought-after course in Harvard history, from The WholeBeing Institute in the USA.

The Voice of Change - Community Spokesperson
Growth

The Voice of Change

Spokesperson Community

A life-long learner, Hanan found time to travel, educate herself and learn from her favorite experts in the field of Positive Psychology even while she was employed. She is often quoted to be inspired by the research, insights, and teachings of Dr. Barbra Fredrickson, Dr. Martin Saligman, and Shawn Achor. Realizing her passion for people and human development, Hanan obtained her Diploma in Positive Psychology with Tal Ben-Shahar, professor of the most sought-after course in Harvard history, from The WholeBeing Institute in the USA.

The Scholar's Odyssey - Global Learning
Global

The Scholar's Odyssey

NLP Life Coach Australia

To understand human psych better and to satiate her hunger for knowledge Hanan traveled to Australia – Byron Bay – where she received a Diploma in Positive Psychology and Wellbeing from The Langley Group Institute. She further obtained a Diploma in Neuro-linguistic Programming from the American Professional Institute and a license in NLP Coaching accredited from the International Coach Federation from the MindBridge Institute. Hanan also got certified as a Life Coach from the ICF and a ThetaHealer from THiNK ThetaHealing Institute of Knowledge.

The Transformation - Life Changer
New Chapter

The Transformation

Life Changer Purpose

Hanan quit a high-paying government job, after enduring some personal and professional hardships, and fully committed to her dream of being a life changer for others. At the start of her new career, she briefly worked for some renowned government organizations to gauge and analyze the working life of individuals.

Building the Legacy
Leadership

Building the Legacy

Founder & CEO Corporate Training

Dedicated over a decade to studying human psychology and addressing life challenges, Hanan founded HAC (Hanan AlSammak Consultancy), becoming its proud Founder and CEO. Through exclusively designed corporate training, coaching programs, and masterclasses, she continues her mission to drive positive change.

Transforming Thousands
Impact

Transforming Thousands

300+ Workshops 65,000+ Trained

Hanan has conducted over 300 highly impactful and transformational workshops, training more than 65,000 employees for prestigious organizations including the Ministry of Presidential Affairs in Abu Dhabi, Dubai Police, and hundreds of well-known organizations across the UAE.

Heart of a Humanitarian
Service

Heart of a Humanitarian

Social Activist Community Service

Beyond her professional pursuits, Hanan is a dedicated social activist and humanitarian. She has volunteered and participated in numerous causes, including the Volunteer Globally 2016 initiative organized by Dubai Cares, where she traveled to Africa to build the foundation of a school.

Transforming Thousands
Today

Coaching the Future

Communication Performance Excellence

Today, Hanan coaches managers, employees, entrepreneurs, and individuals in communication and public speaking skills, performance and goal setting, stress management, and emotional intelligence. Using esearch-based tools and techniques, she helps clients reach their optimal level of success and happiness.

THE JOURNEY CONTINUES