HAC

Hanan Al Sammak Consultancy

About Us

Founded in 2016 and based in the UAE, HAC is a purpose-driven, human-centered consultancy dedicated to building thriving individuals and positive workplace communities where wellbeing drives performance and sustainable success. Through education, executive coaching, training, and strategic consultancy, we support individuals and organizations in understanding their unique needs, unlocking potential, and achieving meaningful impact. Guided by integrity, authenticity, and innovation grounded in science, we deliver purposedriven solutions that enhance wellbeing, strengthen leadership, and elevate strategic communication-empowering people to lead, grow, and perform at their best while creating positive, engaged, and highperforming environments.

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Our Vission

To build thriving individuals and positive workplace communities where wellbeing fuels performance, purpose, and sustainable success.

Our Mission

We empower individuals and organizations by enhancing employee wellbeing through education, consultancy, and tailored support. By understanding people’s unique needs, we help unlock their potential, boost productivity, and cultivate positive, engaged, and highperforming communities.

Our Values

Human-Centered Impact

People-first in everything we do

Integrity & Authenticity

Honest, transparent, and value-driven

Innovation with Purpose

Creative strategies grounded in science.

Empowerment

Equipping others to lead and grow.

Excellence in Service

Delivering value with measurable impact.

Founder's Message

Founded in 2016, HAC was created with a clear purpose: to help individuals and organizations thrive by placing wellbeing, people, and purpose at the heart of performance. As Founder and CEO, I am proud to lead a human-centered consultancy that builds trusted partnerships and delivers meaningful, measurable impact.

In the Gulf’s dynamic landscape, we support organizations through tailored training, executive coaching, consultancy, and strategic brand communication—designed to unlock potential, strengthen leadership, and create high-performing, resilient cultures. At HAC, we believe true success is achieved when people are empowered to lead, grow, and perform at their best.
Let’s lead with purpose and shape lasting success—together.

Our Services

Training & Development

Management Consultancy

Executive Coaching (1:1)

Educational Support Services

Keynote Speaking & Educational Talks

Brand Collaborations & Strategic Advertising

testimonials

What Our Clients Say

Developed tailored media plans and played a lead role in project lifecycle management, including planning, execution, monitoring, control, and closure. Oversaw the creation of innovative concepts for marketing campaigns in collaboration with PR agencies, influencers, and branding teams, focusing on strategy, production, content development, and social media management. Additionally, served as a brand ambassador and produced educational video content to promote the service and highlight its key features, aligning with the influencer marketing strategy to boost brand awareness and engagement.

Selah Tech - Al Ghurair

We collaborated with the Ministry of Happiness and the Prime Minister’s Office to design and deliver impactful marketing campaigns promoting happiness and well-being. Our work involved crafting customized content for diverse media platforms, including Nour Dubai Radio Station’s “Minutes of Positivity” show, and conducting live lectures and interactive workshops on well-being for the public. The initiative aimed to inspire a positive shift in the community by fostering awareness and empowering individuals with tools and strategies to enhance their emotional and mental well-being. Through our tailored approach, we ensured the messaging was both engaging and aligned with the vision of cultivating a happier, more harmonious society.

Ministry of happiness - Prime Minister’s office

Developed and implemented impactful marketing campaigns aimed at promoting security awareness and wellbeing initiatives, complemented by the creation of professional video content for social media platforms. Delivered expert consultations, engaging lectures, and interactive workshops focused on corporate happiness and employee wellbeing, leveraging my expertise as a wellbeing specialist. Additionally, served as an official spokesperson, representing Dubai Police at embassies and press conferences, ensuring effective communication and fostering positive public relations.

Dubai Police General Headquarters

Delivered tailored event hosting services for Abu Dhabi Finance Week, featuring experienced bilingual emcees for prestigious corporate events such as the International Family Congress, Abu Dhabi Economic Forum, China-UAE Summit, Risk 4.0, and the Islamic Finance Summit. Key contributions included:
Content Creation: Developing engaging narratives aligned with event objectives.
Script Development: Crafting and refining event scripts for seamless flow and impactful delivery.
Event Promotion: Enhancing visibility through targeted promotional strategies.
Live Media Coverage: Ensuring real-time audience engagement and event highlights across various platforms.
Post-Event Highlights: Producing professional recaps to extend the event’s impact.